Senior Financial Adviser
Hi I’m Ashley, I help people make good financial decisions, feel confident with the strategy we put in place for you and help you understand what your financial future may look like. I focus on education and making it simple, so you can spend more time enjoying life without worrying about your finances.
I enjoying talking to people, learning about your goals and challenges, and look forward to getting to know you.
Ashley started in Financial Advice in 2014, initially starting in a large nationwide advice firm before moving to a smaller boutique advice firm, prior to joining What If. He moved to Melbourne in 2013, having spent many years living in London beforehand, and New Zealand, where he is from originally. Ashley is a Certified Financial Planner (CFP).
Ashley’s approach is taking complex information and making it relatable to you. He has strong technical knowledge over a broad range of strategies, is a great listener and will ask the right questions to understand what you want to achieve. He’ll then go away and put together a strategy and plan to help you reach your goals. Ashley puts real focus on ensuring you not just understand your financial plan but that you feel confident in it.
Outside of work Ashley enjoys time with friends and his partner, and training and competing in Brazilian Jiu Jitsu, where he gained his blue belt in December 2022. He also enjoys yoga, hiking and surfing (poorly).
I've known Ben for more than four years and rely on What If for the accounting for several businesses. Thanks to advice from Ben and his team I am also getting my personal finances in order and have been able to make a plan with improved superannuation that makes me confident for the future. I used to avoid personal financial planning but What If Advice has made the process easy and accessible. Ben and the team go above and beyond providing financial advice and accounting services and are prepared to tackle any challenge. I highly recommend What If Advice. They do not give generic advice they take the time to truly understand your personal circumstances.
Sue Keay2023-04-22WIA is the place to go for any sort of financial advices!! Ben help with setup superannuation and insurances. Make sure you understand everything before anything is implemented… Highly recommended!!!8848 Momo house Mango hill2023-04-16Great people to deal with. Ben is great guy to deal with any kind of financial advices!! Highly recommendedRojesh Uprety2023-04-16Very professional and helpful. Ben went above and beyond with everything he helped me with. Thanks again!Alison Collins2023-04-16Great guys they know what they are doing would highly recommend always got the correct answer for any questions I have cheersJake Smith2023-04-16Our financial planning meetings with Conaill were relaxed and insightful. Discussing serious topics like wills and life insurance was much less painful with beer on tap…S Keniry2023-02-19Ben helped me and my partner out immensely with our finances. I was very pleased that Is wasn’t just generic advice that I could have learnt myself and that he took the time to get an understanding of our situation and came up with thoughtful solutions, we definitely appreciated the expertise! Thanks again mate.Peter Munro2023-02-17Great financial advisers in Toowong.Sophie Koo2023-02-15Provided top quality service.Matt Leaman2023-02-15WIA has been a gem to me that I’d like to keep for as long as I can. I’ve been working with WIAA for almost two years now and I am truly happy being with them. That is all that matters. The people behind WIAA (Ben & Conaill) are so professional and competent that you couldn’t look for more in the financial industry. They’re very organised in dealing with their clients to meet their needs beyond clients’ expectations. Most of all, they prioritise in journeying with you towards financial independence one step at a time.juvel camaya2023-02-15
